Spatial Nature of Consumer Usage and Perceptual Fields

1 December 1976

journal article
research article
Published by SAGE Publications in Perceptual and Motor Skills

Vol. 43 (3_suppl) , 1185-1186
https://doi.org/10.2466/pms.1976.43.3f.1185

Abstract

The results of an analysis of the attributes of the usage and perceptual fields pertaining to different social groups of consumers are presented and it is shown that consumers within the upper ranks of the social class spectrum visit and possess information about a larger number of spatially more distant retailing centers.

Keywords

SOCIAL
RANKS
RETAILING
VISIT
DISTANT
SPATIALLY
PERCEPTUAL FIELDS
USAGE AND PERCEPTUAL

This publication has 1 reference indexed in Scilit:

Directional Bias within the Usage and Perceptual Fields of Urban Consumers
Psychological Reports, 1976