Using the personals ads: A deviant activity?

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Abstract
This article uses ethnographic data to examine the process of using the personals ads and finds it to be a deviant activity. People using the personals engage in deviance disavowal, telling only close friends, if anyone, about the behavior, and needing such friends to help in redefining the behavior as acceptable. Nevertheless, many of the people who use these ads are of a high enough status that their use suggests the possibility of the legitimation of the ads.

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