The Rokeach Value Survey: Underlying Structure and Multidimensional Scaling

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Abstract
Studies have demonstrated that the ordinal, ipsative data provided by the Rokeach Value Survey (RVS; Rokeach 1973) are not suited to factor analysis. In this study, nonmetric multidimensional scaling (MDS) was used with a sorting task to identify the underlying subset of values. American college students were the participants, and the results indicate that individualism-achievement and collectivism-affiliation are the underlying dimensions of the RVS for both the terminal and the instrumental values. Observed variation in the use of MDS space was predicted, based on participants' developmental differences as measured by the Maslowian Assessment Survey (Williams & Page, 1989). Gender differences in the use of MDS space by participants were not observed. Analysis of angular variance was used to test both hypotheses.