The Influence of Sex Roles on Judgment
- 1 March 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (4) , 522-530
- https://doi.org/10.1086/209133
Abstract
Two experiments provide convergent evidence that sex roles, when activated, influence males' and females' judgments. Activation of the genders' sex rKeywords
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