E-tribalized marketing?: the strategic implications of virtual communities of consumption
- 1 June 1999
- journal article
- Published by Elsevier in European Management Journal
- Vol. 17 (3) , 252-264
- https://doi.org/10.1016/s0263-2373(99)00004-3
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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