Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis
- 30 November 1994
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 31 (2-3) , 197-208
- https://doi.org/10.1016/0148-2963(94)90083-3
Abstract
No abstract availableKeywords
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