The Industrial Buyer — Human But Rational

• 1 November 1971
• journal article
• research article
• Published by Wiley in Journal of Purchasing
• Vol. 7  (4) , 63-74
• https://doi.org/10.1111/j.1745-493x.1971.tb00201.x

Abstract

Keywords

• INDUSTRIAL BUYER
• HUMAN BUT RATIONAL