EFFECTS OF REINFORCEMENT RATE AND REINFORCER MAGNITUDE ON CHOICE BEHAVIOR OF HUMANS1

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Abstract
Two experiments with human subjects investigated the effects of rate of reinforcement and reinforcer magnitude upon choice. In Experiment 1, each of five subjects responded on four concurrent variable‐interval schedules. In contrast to previous studies using non‐human organisms, relative response rate did not closely match relative rate of reinforcement. Discrepancies ranged from 0.03 to 0.43 (mean equal to 0.19). Similar discrepancies were found between relative amount of time spent responding on each schedule and the corresponding relative rates of reinforcement. In Experiment 2, in which reinforcer magnitude was varied for each of five subjects, similar discrepancies ranging from 0.05 to 0.50 (mean equal to 0.21), were found between relative response rate and relative proportion of reinforcers received. In both experiments, changeover rates were lower on the long‐interval concurrent schedules than on the short‐interval ones. The results suggest that simple application of previous generalizations regarding the effects of reinforcement rate and reinforcer magnitude on choice for variable‐interval schedules does not accurately describe human behavior in a simple laboratory situation.

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