Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

1 October 1994

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 58 (4) , 28
https://doi.org/10.2307/1251914

Abstract

The authors examine the relative importance of extrinsic versus intrinsic cues in determining perceptions of store brand quality in an experiment using a sample...

Keywords

INTRINSIC CUES
EXTRINSIC
INTRINSIC CUE EFFECTS
EFFECTS ON PERCEPTIONS
STORE
RELATIVE IMPORTANCE
AUTHORS EXAMINE
EXPERIMENT USING

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