Abstract
Cognitive preferences of 231 undergraduates in three institutions were studied using a test (CPT) providing nine subscores: three different preferences by three content areas. Analyses of variance and factor analyses supported these conclusions: Preference scores 1.) reflect content and format factors as well as preferences, and inconsistent research findings may be attributed to different mixtures of these factors; 2.) are unrelated to sex, or to traditional tests of cognitive style, aptitude, or rote memory; 3.) are independent of some major fields of study, but are related to others and to the degree of knowledge of a field. There is also some evidence of stability of preference, particularly preference for fact, independent of the content involved in the measure.

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