Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data
- 1 May 1986
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 23 (2) , 89
- https://doi.org/10.2307/3151656
Abstract
The authors propose a taxonomic framework for defining and measuring alternate forms of variety-seeking and reinforcement behavior. This framework is composed o...Keywords
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