Can New Product Buyers be Identified?
Open Access
- 1 November 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 4 (4) , 349-354
- https://doi.org/10.1177/002224376700400401
Abstract
Insights into the characteristics of buyers and nonbuyers of a new branded detergent are given, which are based on measures obtained before and after the product's introduction.Keywords
This publication has 2 references indexed in Scilit:
- A Graphical Estimation of Mixed Weibull Parameters in Life-Testing of Electron TubesTechnometrics, 1959
- The Diffusion of an Innovation Among PhysiciansSociometry, 1957