A Typology of Individual Search Strategies Among Purchasers of New Automobiles
- 1 March 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (4) , 417-431
- https://doi.org/10.1086/208980
Abstract
Cluster analysis of questionnaire data was used to identify six distinctive external information search patterns among purchasers of new automobiles.Keywords
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