Student-Faculty Evaluation Forms in Marketing: A Review
- 1 April 1982
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (1) , 7-14
- https://doi.org/10.1177/027347538200400103
Abstract
This article reviews the background issues in student-faculty evaluations, drawing from literature in educational psychology as appropriate to marketing. The review indicates the need for research in instrument purpose, instrument construction, and reliability/validity issues. A preferred evaluation form is presented, along with a review of future research needs.Keywords
This publication has 11 references indexed in Scilit:
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