Product Development with a New Technology:
- 1 September 1994
- journal article
- Published by Emerald Publishing in Journal of Product & Brand Management
- Vol. 3 (3) , 39-50
- https://doi.org/10.1108/10610429410067423
Abstract
The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s Cup campaign as a case study to illustrate lessons for product design in early stages of technological development in international arenas.Keywords
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