Abstract
“In tragic life,” George Meredith wrote, “no villain need be.” But how is it with the popular view of the alcoholic? Is there a villain? And if so, where it he located? In the present article, Professor Linsky analyzes the changing image of the alcoholic appearing in popular magazines over the last seven decades. The trends he discerns, however, appear to reflect not merely changes in public attitudes toward alcoholism, but rather much broader changes in popularly accepted theories of behavior.

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