Legal Dimensions of Salespersons' Statements: A Review and Managerial Suggestions
- 1 January 1991
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing
- Vol. 55 (1) , 70
- https://doi.org/10.2307/1252204
Abstract
Salespeople can generate liability problems for their organizations through both intentional and inadvertent statements, yet the sales management and personal s...Keywords
This publication has 0 references indexed in Scilit: