The New World of Private Brands
- 1 April 1966
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 8 (3) , 43-50
- https://doi.org/10.2307/41165683
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Approaches to achieving: Retail price stabilityBusiness Horizons, 1964
- Decision Theory and Marketing ManagementJournal of Marketing, 1962