SOCIAL MARKETING AND HEALTH EDUCATION

1 February 1987

journal article
Published by Emerald Publishing in Journal of Services Marketing

Vol. 1 (2) , 49-52
https://doi.org/10.1108/eb024708

Abstract

The value of social marketing must ultimately depend on its ability to provide unique and practical assistance to those involved in “furthering social causes.” This article discusses what is unique about social marketing and then assesses its contribution in one specific area: health education.

Keywords

SOCIAL MARKETING
ULTIMATELY
VALUE OF SOCIAL
MARKETING AND HEALTH
EDUCATION THE VALUE
FURTHERING SOCIAL
SPECIFIC AREA

This publication has 0 references indexed in Scilit: