Double Couponing and Retail Pricing in a Couponed Product Category

• 1 November 1995
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 32  (4) , 419
• https://doi.org/10.2307/3152177

Abstract

Keywords

• DOUBLE COUPONING
• COUPONED PRODUCT
• RETAIL PRICING
• PRODUCT CATEGORY