Towards a semiotic of screen media: Problems in the use of linguistic models
- 1 August 1981
- journal article
- research article
- Published by Taylor & Francis in Western Journal of Speech Communication
- Vol. 45 (2) , 182-193
- https://doi.org/10.1080/10570318109374040
Abstract
Using language as a model for discovering the codes that govern the assembly of images in film and television holds out the promise of discovering the grammar that controls the interaction of viewers with the screen. This study examines whether linguistic models can be transferred wholesale into media studies, and cautions that important differences between language and screen media make the transference difficult. A linguistic approach raises interesting questions, however, about media literacy and whether screen media may have important perceptual and cognitive effects.Keywords
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