Sports Diffusion: A Response to Maguire and the Americanization Commentaries

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Abstract
In response to the recent collection of articles on sports diffusion, some generalizations are in order. While a number of factors determine the processes of ludic diffusion, the most important of them is the relative political, economic, and culture power of the nations involved. The power vectors are usually, but not always, aligned. Cultural imperialism is a useful term to apply to these processes if one remembers that politically and economically dominated nations sometimes influence the sports of dominant nations. Modernization is on the whole a more precise term than Americanization to describe these processes. Traditional sports are certain to survive into the next century, but their formal-structural characteristics are likely to undergo changes that make them increasingly modem.

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