LADI: A Latent Discriminant Model for Analyzing Marketing Research Data

• 1 February 1989
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 26  (1) , 15
• https://doi.org/10.2307/3172666

Abstract

Keywords

• LADI
• ANALYZING MARKETING
• LATENT DISCRIMINANT
• MARKETING RESEARCH
• DISCRIMINANT MODEL
• RESEARCH DATA