The Ludenic Theory of Newsreading
- 1 September 1964
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 41 (3) , 367-374
- https://doi.org/10.1177/107769906404100306
Abstract
Newspaper reading in its subjectivity seems to be play, pleasing one's self as in a child's game, the author says. His “ludenic theory” states that ludenic newsreading is communication-pleasure.Keywords
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