COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING
- 1 January 1981
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 1 (4) , 15-25
- https://doi.org/10.1108/eb038908
Abstract
The idea of competitive advantage is not new. What is new is the growing acceptance of this planning concept as a general philosophy of management. In all likelihood, the notion of competitive advantage will provide the guiding philosophy for the predominant management practice of the 1980s: strategic management. As experience at Clark Equipment Company shows, the answers to eight key questions can spell out a winning strategy.Keywords
This publication has 0 references indexed in Scilit: