Buyer information sources in the capital equipment industry
- 31 December 1977
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 6 (4) , 259-264
- https://doi.org/10.1016/0019-8501(77)90038-4
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Informal Communication in Industrial MarketsJournal of Marketing Research, 1970
- The Perceived Importance of the Elements of StrategyJournal of Marketing, 1968
- Communications and Industrial SellingJournal of Marketing, 1967
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961