Guilt, Shame and Embarrassment: Revelations of Face and Self

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Abstract
The authors derive evidence on guilt, shame and embarrassment from (a) Chinese and Japanese cultural data on expressions of emotion, (b) empirical studies of losing face, and (c) multilingual-multicultural clinical experiences. A scheme that has transcultural applicability is proposed for differentiating guilt, shame and embarrassment. The evidence supports the conclusion that these three emotions are marked by qualitatively different attributes. Probes into emotional life serve to reveal aspects of face and self. Face defined both as self presented to others, and as self perceived by others, mirrors the duality of self. Two methodological issues are discussed: what is meant by ‘private experience’; and the need for an extended conception of selfhood.