Direct-to-consumer promotion: an industry perspective.

• 1 January 1998
• journal article
• review article
• Published by Elsevier in Clinical Therapeutics
• Vol. 20, C96-C103
• https://doi.org/10.1016/s0149-2918(98)80013-1

Abstract

Keywords

• MOVE
• MEDICINES
• FORWARD
• INDUSTRY PERSPECTIVE
• DTC ADVERTISING
• ANSWERED
• ENORMOUS
• CONSUMER PROMOTION