Factors Affecting Cognitive Resistance to Advertising
- 1 June 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (1) , 1-9
- https://doi.org/10.1086/208610
Abstract
This article examines the relationships between three personal characteristics of adult females and their cognitive responses to a commercial messageKeywords
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