How Likeability and Effectiveness Ratings of College Professors by Their Students are Affected by Course Demands and Professors' Attitudes

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Abstract
40 subjects were asked to evaluate the likeability and effectiveness of four professors who were described as either demanding or easy and as either positive or negative to their students. Analysis showed that subjects liked the demanding, positive professor better than the easy, positive professor. Subjects evaluated the demanding professor and the positive professor as more effective than the easy professor and negative professor.