Physical Attractiveness

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Abstract
This experiment was designed to test the idea that physically attractive (PA) persons are perceived as having two types of goodness-sex-relevant and sexirrelevant. Three hypotheses were tested to determine the validity of this notion. It was predicted that perceived masculinity increases with PA for males but not for females, that perceived femininity increases with PA for females but not for males, and that perceived social desirability increases with PA for both males and females. Subjects were asked to fill in the Bem Sex Role Inventory for males and females representing low, moderate, and high levels of PA. The obtained results supported all three experimental hypotheses.

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