An Exercise in Product Development for the 1980s:
- 1 March 1983
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 1 (3) , 56-68
- https://doi.org/10.1108/eb010729
Abstract
The author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a new product may in practice be brought to the market.Keywords
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