Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model
- 1 February 1989
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Marketing Science
- Vol. 8 (1) , 100-103
- https://doi.org/10.1287/mksc.8.1.100
Abstract
This note derives the Colombo/Morrison ‘hard-core loyal/potential switcher’ model without assuming the existence of either hard-core loyals or potential switchers. We only assume that the relative probability of buying a product other than what one purchased previously is independent of this previous purchase. This result significantly extends the applicability of the Colombo/Morrison model.Keywords
This publication has 0 references indexed in Scilit: