Evaluating the Economic Impact of Travel Information Provided at Indiana Welcome Centers

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Abstract
This study evaluates the effectiveness of travel information provided at Indiana state-operated welcome centers in modifying travel behaviors. The travel behaviors consid ered were the extension of time spent in Indiana, selection of alternative attractions, and incremental expenditures produced by longer visits or visiting different places. The findings suggest motorists can be influenced to extend their stay and select alternative attractions which translate into substantial direct economic impact to the state.