Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model

• 1 December 1978
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 5  (3) , 210-215
• https://doi.org/10.1086/208733

Abstract

Keywords

• CHOICE MODEL
• COMPETITIVE INTERACTIVE
• INTERACTIVE CHOICE
• MULTIPLICATIVE COMPETITIVE
• BINARY ATTRIBUTES
• USE OF BINARY