Hermeneutics and Consumer Research
- 1 June 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 21 (1) , 55-70
- https://doi.org/10.1086/209382
Abstract
This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed.Keywords
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