Demonstration of a Relationship Between Psychological Factors and Brand Choice

• 1 January 1963
• journal article
• Published by University of Chicago Press in The Journal of Business
• Vol. 36  (2) , 237
• https://doi.org/10.1086/294580

Abstract

Keywords

• BRAND CHOICE
• PSYCHOLOGICAL FACTORS
• DEMONSTRATION
• FACTORS AND BRAND
• RELATIONSHIP BETWEEN PSYCHOLOGICAL