Transformational and Transactional Leadership and Salesperson Performance

• 1 April 2001
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 29  (2) , 115-134
• https://doi.org/10.1177/03079459994506

Abstract

Keywords

• SALES PERFORMANCE
• TRANSACTIONAL LEADER
• CITIZENSHIP BEHAVIORS
• LEADER BEHAVIORS
• TRANSFORMATIONAL