The Theory of Reasoned Action Applied to Coupon Usage
- 1 December 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (3) , 795-809
- https://doi.org/10.1086/209015
Abstract
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extendKeywords
This publication has 0 references indexed in Scilit: