Differences in demand and use of TV programing variety

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Abstract
When a person complains of the lack of program variety, is it reasonable to expect that he will make a special effort to view the greatest available variety? Is there a difference between what people say they want in television programing and the program types they actually select? The Oregon Educational Television Project, from which these data were drawn, is financed in part by a grant from the Department of Health, Education and Welfare. Dr. Scheidel, Assistant Professor of Speech and Drama at Cornell University, was a visiting Research Asociale on the project for the summer of 1961; Dr. Shepherd, Associate Professor of Speech at the University of Oregon, is Coordinator of KOAC‐TV and radio, and Consultant to the Educational Television Project.

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