International Journal of Retail & Distribution Management
- 1 June 1993
- journal article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 11 (6) , 11-12
- https://doi.org/10.1108/eum0000000001123
Abstract
Reviews an article that attempts to assess the scale of pricing errors in supermarkets due to faulty scanning, research revealing a 4.29 per cent error rate.Keywords
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