IS BRAND LOYALTY A CRITERION FOR MARKET SEGMENTATION: DISCRIMINANT ANALYSIS
- 1 July 1973
- journal article
- Published by Wiley in Decision Sciences
- Vol. 4 (3) , 395-404
- https://doi.org/10.1111/j.1540-5915.1973.tb00564.x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- On the Interpretation of Discriminant AnalysisJournal of Marketing Research, 1969
- Bias in Multiple Discriminant AnalysisJournal of Marketing Research, 1965