Diagnosing global strategy potential: The World Chocolate Confectionery Industry

• 1 January 1991
• journal article
• Published by Emerald Publishing in Planning Review
• Vol. 19  (1) , 4-14
• https://doi.org/10.1108/eb054314

Abstract

Keywords

• CHOCOLATE CONFECTIONERY
• WORLD CHOCOLATE
• CONFECTIONERY INDUSTRY
• STRATEGY POTENTIAL
• DIAGNOSING GLOBAL STRATEGY