Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
- 1 January 1983
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (1) , 68
- https://doi.org/10.2307/3203428
Abstract
While marketing scholars have emphasized the importance of customer satisfaction, few studies have examined in detail consumers' responses to dissatisfactio...This publication has 0 references indexed in Scilit: