On the Concept of Influence
- 1 January 1963
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 27 (1) , 37-62
- https://doi.org/10.1086/267148
Abstract
Many of the fundamental ideas underlying studies of the effect of communications, persuasion, the shaping of attitudes, and the formation of voting iKeywords
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