Value-System Segmentation: Exploring the Meaning of LOV
- 1 June 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (1) , 119-132
- https://doi.org/10.1086/209291
Abstract
Human values have been increasingly used as a basis for market segmentation. The list of values (LOV) is one common approach to segmentation: typicalKeywords
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