The Priorities of Materialist and Post‐Materialist Values in the Nordic Countries ‐ a Five‐Nation Comparison

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Abstract
The present study takes the theory of post‐materialism as a point of departure and compares the priorities of materialist and post‐materialist values in the five Nordic countries (Denmark. Finland, Iceland, Norway and Sweden). The prevalence of political values in different countries is also examined, as is the relationship between materialist and post‐materialist values and age, from the perspective of whether generational replacement will contribute to the spread of post‐materialist values in the Nordic setting. Post‐materialist values are given relatively strong emphasis in the Nordic countries because the mass publics are less concerned with economic security values than those in other Western democracies. The priorities of political values have remained relatively stable at the aggregate level from the late 1970s to 1987, although there has been a slight tendency for the mass publics to become more materialist. In all countries the post‐war generations are more likely to support post‐materialist values than the older generations. The correlations between age and political values have become somewhat smaller over the last 6–12 years.