The Effect of Exposure to a Condom Script on Attitudes Toward Condoms

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Abstract
This study examined attitudes toward condoms as a function of reading scenarios that described condom placement. Those who read explicit accounts of sexual activity that included condom placement were expected to hold more positive attitudes toward condoms, as measured by the Attitude Toward Condoms Scale (Brown, 1984). Subjects in Experiment 1 were assigned to one of three conditions: condom story, no-condom story, or no story. The results showed that men, but not women, who read the condom stories exhibited more positive attitudes than their same-sex no-story controls. The results also suggested that men and women require somewhat different levels of sexual explicitness in the stories. Subjective arousal was negatively correlated with attitudes toward condoms. Therefore, a partial replication was conducted using less explicit and less arousing stories. We expected reading the stories to result in significant attitude differences in both genders. Subjects in Experiment 2 were assigned to one of two conditions; condom story or no-condom story. The results partially replicated Experiment 1. Men, but not women, reported more positive attitudes toward condoms if they read the condom stories. In addition, for women, reported sexual experience was positively correlated with attitudes toward condoms.

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