Consumer Types Based on Evaluative Cri teria Underlying Clothing Decisions1
- 1 March 1976
- journal article
- Published by Wiley in Home Economics Research Journal
- Vol. 4 (3) , 150-162
- https://doi.org/10.1177/1077727x7600400301
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Broadening the Concept of MarketingJournal of Marketing, 1969
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968
- Benefit Segmentation: A Decision-oriented Research ToolJournal of Marketing, 1968
- The Relationships of Dress to Selected Measures of Personality in Undergraduate WomenThe Journal of Social Psychology, 1963
- Social Status and Consumer ChoiceSocial Forces, 1958