Cognitive Dissonance and Consumer Behavior
- 1 October 1965
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 8 (1) , 55-64
- https://doi.org/10.2307/41165660
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- A Theory of Cognitive DissonancePublished by Walter de Gruyter GmbH ,1957
- Postdecision changes in the desirability of alternatives.The Journal of Abnormal and Social Psychology, 1956
- When prophecy fails.Published by American Psychological Association (APA) ,1956
- They saw a game; a case study.The Journal of Abnormal and Social Psychology, 1954